Section 01
What the money actually does
One room is likely what a first year conference can pay for out of ticket revenue. Everything past that is sponsorship, and we would rather tell you exactly which thing your money turns into than sell you a metal color.
It goes to the things described on the tiers below. A larger venue, if interest warrants it, which is the difference between a short schedule and a longer one with room for more workshops. Keynote travel, a bigger line than people expect, and the one most likely to get quietly dropped by a first year conference that runs short. Food and drink, because a room that has to leave at noon to find lunch does not come back the same. And getting people here who otherwise could not afford to come, which is the point at which sponsorship stops being logistics and starts being the actual mission.
And cheaper tickets for everybody. Every dollar that covers a cost is a dollar that does not have to come out of a ticket, so sponsorship goes toward bringing the price down as far as it will go. The goal is for the event to break even, or land slightly over or slightly under. It is not to turn a profit.
What you will not get from us is a running order, because publishing one would mean committing to a sequence before the program even exists. Some of it is not optional anyway: people have to eat whether or not anything else happens. Which thing a given dollar lands on depends on what the event actually needs at the time, and the ledger shows where it went while it is going there, which is a more useful promise than a numbered list written this far out.
What you get in return is real but it is deliberately small: a table if you want one, a sign, your name and logo on this site and on the printed schedule, a t-shirt if we end up making them, which may or may not carry logos, and, at a thousand dollars and up, one unique thing picked for you rather than ordered in bulk. That is the whole list. It is smaller than what most conferences offer because most of what they offer is the attendees themselves, and that is not on the menu here.
There are no logos on the stage, so there is nothing up there to buy. That keeps the program honest without anybody having to be noble about it.
So why bother
A fair question when the list above is that short, and it deserves a straight answer rather than a brochure. Four things, none of which is a spreadsheet.
- You go on record supporting privacy. Not a statement on your website, an invoice. A conference that refuses to sell its attendees is an awkward thing to fund if you did not mean it, and that is exactly what makes funding it worth something. Your name ends up next to a document that says nobody in the room is for sale.
- You are in the room with the people who do the work. Not the job titles: the person who found the bug, built the detection, glitched the board, or keeps a water utility upright under constraints that would make a bank weep. They are the quiet half of this field, they do not go to the conferences built for procurement, and none of them has ever been moved by a badge scan. They do talk to each other constantly. To be exact about what that is and is not: it is being in the room like everybody else, not access anybody else is denied. We are not selling proximity, we are telling you who is standing there.
- Students, and hopefully some of the people who sign things. There is a land-grant university in this town and students get in at cost or gratis on purpose. Some of that room will be making decisions in five years and all of them will remember who paid for the chairs. We expect some leadership in the room too, and expect is the honest verb for it in a first year rather than guarantee.
- You get to teach something. Not a pitch: a talk, a workshop, one of the morning activities, or a hands-on demo at your table. If your engineers know how to do a thing, there is room here for showing somebody how to do it, and that does more for your reputation than a booth ever has. Anything on the program goes through the CFP like everybody else and gets read name-blind like everybody else, so it stands or falls on whether it is any good. Sponsoring does not get it in, and not sponsoring does not keep it out. Your table is yours, and teaching at it is the best use of it.
And the thing you do not get is worth saying plainly one more time, because it is the whole shape of the deal: there is no lead list. If a scanned badge count is the only line your marketing budget knows how to account for, this is a bad fit, and we would rather you read that here than work it out after the invoice.
One more thing worth knowing before you spend a budget line here. We keep a public ledger and post to it as money moves, rather than saving it all for a write-up afterward. That includes what each sponsor paid and who they were. That is a promise made to attendees on the who page and it is not something we can carve out for anybody. If your finance team would find that uncomfortable, better to know now than in the write-up.
And one that came up from a sponsor, so it is worth answering here rather than making anybody go looking. This site says in several places that an all white, all male lineup is a failure condition. That is about the lineup, which we build, and not about who turns up or who writes a check. Realistically most of this room will be white men, because the trade and this part of the state both skew that way. Nobody is counted at the door and sponsoring does not put you on the wrong side of anything. The longer answer is on the mission page.